Allure Body Special and Beauty Product Finder

Condé Nast · Allure, May 2012 · a service package in the book, plus in-book promotion

Design Director: Deanna Filippo Art Director: Paul Morris

Allure's May Body Special had to carry dermatology, statistics, product cut-outs and full-figure photography through one run of pages, and the magazine's new Beauty Product Finder had to be explained in print.

Allure "Body Special" opener "Ready, Set, Summer" with a bending figure. — Allure · Body Special opener · May 2012

What I made

Ten pages in one issue, in two registers. The Body Special runs six service pages — "Ready, Set, Summer", hair removal, body acne, red bumps, stretch marks — on a narrow measure with a red script department line, one outsize percentage pulled out of each page, and a full-figure photograph holding the outer margin. Then the Online department: "Up Close & Personal", and a numbered six-step walkthrough of the Beauty Product Finder. Two in-book promotion pages close it — allure.com, and a five-product summer promotion.

Allure Body Special page on hair removal, red drop cap and swimsuit portrait. — Allure · Body Special · hair removal

Allure Body Special page on red bumps and sun spots with a beach nude. — Allure · Body Special · red bumps and sun spots

Allure "Up Close & Personal" opener: woman at a mirror applying makeup. — Allure · Online department opener · "Up Close & Personal"

Allure Beauty Product Finder promo "Get Sexy for Summer" with five numbered products. — Allure · in-book promotion · Beauty Product Finder

Allure.com in-book promo page with swimsuit photograph and prize copy. — Allure · in-book promotion · allure.com

Taking projects from October. Editorial, campaign and digital art direction.

paul@pbmdesign.com