Bon Appétit Branded Content and Advertorial

Bon Appétit's advertisers wanted the magazine's food authority attached to their brands, which means pages that behave like its service journalism — recipe, technique, step photography — while carrying a sponsor's name at the top.

What I made

Four units for three advertisers, dated November and December 2013. Two "Sweet Secrets" pages for Organic Valley — a food blogger shot full-page in her own kitchen, a recipe column beside her, a right-hand rail of numbered tip panels with step photography. "The Treme Table" for HBO builds a Creole holiday recipe against a still from the series and a purple display serif. And an AmazonFresh storefront page for Chobani carries three recipe videos, a featured-brand shelf and a row of kitchen tools.