The New Yorker Promotion and Advertising Sections
Condé Nast · 1999–2003 · The New Yorker — promotion design: trade advertising, sales materials, event identity, and in-book special advertising sections
Creative Director: Robert Horansky Art Director: Paul Morris
The New Yorker's sales team had to put material in front of media buyers, and material inside the magazine, for a title whose entire value to an advertiser is how it looks — on a weekly close.
What I made
Promotion design, weekly. A trade ad built as a 35mm contact sheet — nine portraits, sprocket edges, frame numbers — with the message circled in red grease pencil. An "IMAGE IS EVERYTHING" poster gridding twelve photographs and illustrations above a black band. A space-close ad for the 2001 Money Issue. The Celluloid Sounds film-festival sponsorship kit, cut and printed as a silver record sleeve. And the in-book sections: "itinerary: smart travel" for Samsonite, headed Special Advertising Section, plus Iceland and Wailea travel pages.
Outcome
Angela Gaudioso, Director & Editor, Special Sections, The New Yorker: "In spite of weekly — sometimes, daily — deadlines, Paul brought his best stuff to the in-book projects we worked on… Clients also took notice, and his smart style helped to bring them back to the title's pages time and again."
Taking projects from October. Editorial, campaign and digital art direction.